I-Instagram Isiza Kanjani Ekusekeleni Amabhizinisi Amancane Namakhulu?
Njengoba ingenye yezinkundla zokuxhumana ezaziwa kakhulu emhlabeni, i-Instagram isetshenziswa cishe Abasebenzisi abayizigidi eziyi-2 nyanga zonke. Iningi lalaba basebenzisi lilandela okungenani iphrofayili yebhizinisi eyodwa ku-Instagram. Lokhu kwenza i-Instagram ibe yindawo enenzuzo kakhulu yamabhizinisi yokukhulisa ukuqwashisa kwababukeli futhi ichume. Sezadlula izinsuku lapho i-Instagram yayiwuhlelo lokusebenza olulula lokwabelana ngezithombe. Eminyakeni eyishumi edlule, isicishe yaphenduka isizinda somsebenzi webhizinisi esigcwele. Ngenkathi uphequlula ku-Instagram, uzothola izinhlobo eziningi (zombili ezincane nezinkulu) eziqhuba ama-fundraiser, zivula izitolo zazo ze-Instagram, zisebenzisa ezinye izindlela zokumaketha kwe-Instagram.
Uma uzibuza ukuthi i-Instagram isiza kanjani amabhizinisi amancane namakhulu ekwakheni isithombe sabo somkhiqizo, lesi sihloko sizokutshela konke okudingeka ukwazi. Sizophinde sikuhambise ngenqubo yokudala ikhasi lebhizinisi ku-Instagram. Asicwilise phakathi.
Izindlela eziyi-10 ze-Instagram zizuzisa amabhizinisi amancane namakhulu
1. Ukusebenzisa amandla okuthenga abasebenzisi be-Instagram
Iningi labasebenzisi be-Instagram yilabo abancamela ukuthenga izinto noma izinsiza ku-inthanethi kulezi zinsuku. Lokhu kusho ukuthi kunabasebenzisi abaningi ku-Instagram abalinde ukuthola imikhiqizo emisha abazosebenzisana nayo. Umthamo omkhulu wabasebenzisi ku-Instagram usiza amabhizinisi ukuthi afinyelele kubasebenzisi abaningi ngendlela yezikhangiso eziqondiswe kubo ngokwezinto abazithandayo. Ngakho-ke, i-Instagram ivumela amabhizinisi amancane namakhulu ukuthi asebenzise amandla okuthenga wabasebenzisi. Lokhu kuvumela amabhizinisi ukuthi akhulise isisekelo sawo sabathengi ngokungaguquki.
2. Ukuqondisa nokuphinda uqondise nge-algorithm yokukhomba ethuthukisiwe
Kusukela ukuthengwa kwe-Instagram nguMark Zuckerberg, i-CEO ye-Facebook, amandla okukhomba e-Instagram akhuphukele ezingeni le-Facebook. Lokhu kubandakanya ukukhomba amakhasimende ngesisekelo seminyaka yawo, ukuziphatha kwenkundla yezokuxhumana, izintandokazi zendawo, nezinye izici ezihlobene. Indlela yokuqala ithi “Cold Targeting,” lapho ikhasimende liboniswa izikhangiso ngokusekelwe kulokho elikuthandayo. Lapha amakhasimende akhuthazwa ngamabhizinisi amasha okungenzeka ukuthi akezwanga ngawo ngaphambili. Indlela yesibili ithi “Retargeting,” lapho ikhasimende liboniswa khona izikhangiso zemikhiqizo okungenzeka lihlanganyele nayo ngaphambilini. Lokhu kwenza i-Instagram ibe yinkundla enenzuzo yokuthola izethameli ezintsha kanye namakhasimende athembekile.
3. Ukulandelela amamethrikhi ahlobene nebhizinisi
I-Instagram inikeza izici ezimbalwa ezivumela amakhasi ebhizinisi ukuthi alandele amamethrikhi ahlukahlukene ahlobene nebhizinisi. Lezi zici zivumela amabhizinisi ukuthi alandelele okulandelayo:
- Inani labantu abaqondisiwe ngomkhankaso wesikhangiso.
- Inani labantu ababone isikhangiso.
- Inani labantu abahlanganyele nesikhangiso futhi bavakashela iwebhusayithi/ikhasi lebhizinisi.
- Inombolo yabalandeli abasha, ukuthanda, amazwana, nokwabelana ibhizinisi elikwazile ukukuthola ngemikhankaso yokumaketha.
Lokhu kusiza amabhizinisi amancane namakhulu ukuthi azuze okwengeziwe ngemali, isikhathi, namandla awachitha emikhankasweni yawo yezikhangiso. Kuyasiza futhi ekugcineni umkhondo wokukhula kwebhizinisi labo ngokulandelela amamethrikhi ahlukahlukene anikezwe yi-Instagram.
4. Ezinye izici zokumaketha zamakhasi ebhizinisi
I-Instagram ihlukanisa phakathi kwama-akhawunti omuntu siqu nama-akhawunti ebhizinisi ngokunikeza laba bamuva ngenqwaba yezici ezengeziwe zokumaketha. Inkundla yenza amabhizinisi akwazi ukukhangisa imikhiqizo namasevisi awo ngokusebenzisa:
- Inkinobho yokubizela esenzweni yezivakashi.
- Ukukhuthazwa kwebhizinisi ngokusebenzisa izikhangiso.
- Ukunikeza ukufinyelela kumininingwane yebhizinisi.
- Inikeza abasebenzisi ukuqonda okucacile kokuthi ikhasi elebhizinisi.
Lezi zici zokumaketha ezinikezwe i-Instagram zisiza amabhizinisi ukufeza izinhloso zawo zempumelelo futhi andise ububanzi bawo nakakhulu.
5. Ukunwetshwa kwesisekelo samakhasimende
Njengoba sesishilo, kunabasebenzisi abangaphezu kwezigidigidi ezi-2 abasebenzayo ngenyanga ku-Instagram. Okungenani u-33% wabo wenza isinqumo esisebenzayo sokuthenga ngamaphrofayili ebhizinisi le-Instagram nezikhangiso. Amabhizinisi angasebenzisa leli thuba ukuze afinyelele izethameli ezintsha futhi andise isisekelo samakhasimende awo ngokushesha okukhulu. Iphrofayili yakho yebhizinisi le-Instagram empeleni iyisandiso senkampani yakho. Ngakho-ke, kubalulekile ukumaketha ibhizinisi lakho ku-Instagram ukuze uthole izinzuzo zaleli khono elingasetshenzisiwe.
6. Ukwakha ukuqwashisa ngomkhiqizo
Enye yezinzuzo ezinkulu ze-Instagram, ngaphandle kwemikhankaso yokukhangisa ekhokhelwayo, amathuba okudala ukukhula kwe-organic. Lokhu kubaluleke kakhulu emabhizinisini amasha asakhula. Umhlinzeki wesevisi ofana noMnu. Insta angaba usizo kulokhu. Ihlinzeka ngezinsizakalo ezahlukahlukene ze-Instagram njenge abalandeli be-Instagram bamahhala, okungagcina kusize ekusizeni ukukhula kwezinto eziphilayo. Lokhu kuwusizo kakhulu kumabhizinisi amasha emazingeni aphansi, njengoba abalandeli abasha besho ukubonakala okwengeziwe.
7. Ukwakha ubudlelwano obungcono nabalandeli
I-Instagram inikeza amathuba amaningi okukhulisa amazinga okuzibandakanya ezithameli. Lokhu kungenziwa ngokuphendula amazwana nemibuzo yamakhasimende kanye nokubafaka ezingxoxweni. Umqondo walokhu ukwakha ubudlelwano obungcono nabalandeli. Lapho ibhizinisi lizibandakanya kakhulu futhi lisabela kubalandeli balo, kulapho lakha khona ukwethembana kubalandeli balo kanye namakhasimende angaba khona. Ubudlelwano obungcono nabalandeli ekugcineni buzoholela ekuthengisweni okwengeziwe okuzokwengeza emgqeni wenkampani.
8. Ukuthuthukisa ukuqonda kangcono amakhasimende
Kubalulekile ukuthi ibhizinisi, elisha noma elisunguliwe, liqonde okuthandwa nokungathandwa yizithameli eziqondiwe. Kodwa-ke, izintandokazi zezithameli eziqondiwe ziyashintsha ngezikhathi ezithile. I-Instagram ivumela amabhizinisi ukuthi athuthukise ukuqonda okungcono kwamakhasimende awo. Kubalulekile ngoba izethameli eziqondiwe akuyona nje idatha yezibalo mayelana namaqembu eminyaka yobudala noma izibalo zabantu. Kuhlanganisa abantu bangempela abanokuziphatha okuhlukahlukene. Ngakho-ke, amabhizinisi kufanele alwele ukuqonda okufanayo futhi ahlele imikhankaso yawo yokumaketha ngendlela efanele.
9. I-photo centricity yesikhulumi
I-Instagram ngokuyinhloko iyinkundla yokwabelana ngezithombe/ividiyo. Umuntu ojwayelekile ukhumbula u-80% walokho akubonayo. Ngakho-ke, i-Instagram inomthelela omkhulu ekukhuleni kwebhizinisi njengoba umkhankaso wokumaketha ngokuyinhloko usebenzisa izithombe namavidiyo. Futhi lokhu kuhlala enkumbulweni yabasebenzisi be-Instagram isikhathi eside, okungase, futhi, kuguqule umlandeli abe yikhasimende elithembekile.
10. Ukuphromotha okuphambanayo kwezinye iziteshi zokumaketha
Inzuzo yokusebenzisa i-Instagram ekuthuthukiseni ibhizinisi lakho ukuthi ungasebenzisa imininingwane yebhizinisi ukuze uthuthukise umkhiqizo wakho. I-traffic ekhiqizwa nge-Instagram ingasetshenziswa ku-Facebook, Google, njll., ukuze kuvuselelwe okufanayo. Lokhu kusiza ekwandiseni ukufinyelela kwebhizinisi lakho ngaphandle kwe-Instagram. Lokhu, nakho, kudala izindawo zokuthintwa ezengeziwe zomkhiqizo wakho.
Ungakha kanjani ikhasi lebhizinisi le-Instagram?
Ungakwazi ukusebenzisa lezi zinzuzo ngokwakha ikhasi lebhizinisi le-Instagram ngezinyathelo ezimbalwa ezilula:
Isinyathelo 1: Landa uhlelo lokusebenza lwe-Instagram bese ubhalisa
Into yokuqala okudingeka ukwenze ukulanda uhlelo lokusebenza lwe-Instagram bese udala i-akhawunti endaweni yesikhulumi uma ungenayo. Ukuze ubhalise, uzodinga ukuthi unikeze igama lenkampani yakho, ikheli le-imeyili lebhizinisi, igama lomsebenzisi nephasiwedi. Uma usuvele unayo i-akhawunti yebhizinisi ku-Facebook, ungasebenzisa lokho ukuze ubhalise ku-Instagram futhi. Ingxenye ebaluleke kakhulu yale nqubo ukwenza isiqiniseko sokuthi igama lakho lomsebenzisi ku-Instagram lihlobene eduze negama lebhizinisi lakho.
Isinyathelo sesi-2: Shintshela ku-akhawunti yebhizinisi
Ngemva kokusetha iphrofayela yakho ngempumelelo, into elandelayo okudingeka uyenze ukushintsha iphrofayela yakho isuke kweyomuntu siqu iye kweyebhizinisi. Ukuze wenze lokhu, zulazulela kumenyu yezilungiselelo, engatholwa ngokuchofoza imigqa emithathu ekhoneni eliphezulu kwesokudla sekhasi lakho lephrofayela. Ngemva kwalokho, chofoza inketho 'ye-Akhawunti' kumenyu Yezilungiselelo bese ukhetha 'Shintshela Ku-akhawunti Yochwepheshe.'
Kulokhu, uzothola nenketho yokwenza i-akhawunti 'Yomdali', ehloselwe abadali bokuqukethwe, abagqugquzeli, nezibalo zomphakathi. Uma ibhizinisi lakho lithengisa isevisi noma umkhiqizo, ukudala i-akhawunti yebhizinisi kuyinketho engcono.
Isinyathelo sesi-3: Enza ngendlela oyifisayo iphrofayela yebhizinisi lakho
Ngaphambi kokuthi uqale ngokumaketha kwe-Instagram, kubalulekile ukwenza ngezifiso iphrofayili yakho. Lokhu kusho ukukhetha isithombe sephrofayela esingabonwa kalula izethameli nokugcwalisa isigaba se-bio. I-bio kufanele ifake phakathi ulwazi mayelana nebhizinisi lakho, njengewebhusayithi yalo, imininingwane yokuxhumana, amahora esitolo, njll.
Isinyathelo sesi-4: Xhuma ku-Facebook
Ukusebenzisa amanye amathuluzi e-Instagram kumabhizinisi, kubalulekile ukuthi ube nekhasi lebhizinisi le-Facebook futhi. Ukuxhumanisa ikhasi lakho lebhizinisi le-Instagram ku-Facebook kungenziwa kusukela esigabeni esithi 'Ibhizinisi' kumenyu Yezilungiselelo. Okufanele ukwenze ukukhetha 'Xhuma ikhasi le-Facebook.'
Isinyathelo sesi-5: Qala ukuthumela okuqukethwe nokulandela abantu
Ngaphambi kokuthi uqale ngokuphromotha ibhizinisi lakho, udinga ukuthumela okuqukethwe yisingeniso ekhasini lakho lebhizinisi le-Instagram. Ngaphandle kwalokhu, kufanele futhi uqale ukulandela abantu namakhasi axhunywe kumkhiqizo wakho ukuze ibhola ligingqike. Qiniseka ukuthi uxhumana nabantu, njengoba lokhu kuzobakhuthaza ukuthi bavakashele iphrofayela yakho kaningi.
Ukusetha ikhasi lebhizinisi le-Instagram kuseyisiqalo nje. Ukuze uthole zonke izinzuzo ezishiwo ngenhla ku-Instagram, udinga ukuba nesu elihle lokuthengisa le-Instagram endaweni. Ngokusebenzisa izindlela ezifanele, uzokwazi ukubona ukuphakama kwesikali sebhizinisi lakho ngokushesha.
Isiphetho
Noma ngabe ungumnikazi webhizinisi elikhulu noma elincane, ukusebenzisa ngempumelelo i-Instagram njengethuluzi lokumaketha kungasiza ekwakheni ubunikazi bomkhiqizo wakho nasekukhuliseni isisekelo samakhasimende akho. Kumabhizinisi amancane asanda kuqala, kuyasiza kakhulu njengoba i-Instagram ihlinzeka ngethoni yamathuba okuthengisa ngaphandle kwezindleko. Uma ufuna ukukhula okuqondisiwe nokushesha kwebhizinisi lakho ku-Instagram, ungacabanga ngokuthola izinsiza ezahlukahlukene ze-Instagram ezinikezwa Mnu Insta. Thenga ukubuka kwe-Instagram ingenye yesevisi enjalo ekunikeza imininingwane mayelana nokufinyelela kokuthunyelwe kwakho kanye nokuzibandakanya abakwazi ukukukhiqiza. Zonke izinsiza ezihlinzekwa nguMnu. Insta ziphephile futhi zivikelekile ngo-100%, futhi uzokwazi ukubona imiphumela phakathi namahora angu-24 okufaka i-oda. Ukuze uthole okwengeziwe, xhumana nathi namuhla!
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