Ngaba i-Instagram itshintsha kaninzi i-algorithm yabo?

Ikhaya » Ngaba i-Instagram itshintsha kaninzi i-algorithm yabo?

Njengomntu onqwenela umenzi womxholo okanye impembelelo kwi-Instagram, unokucinga ukuba isitshixo sempumelelo eqongeni silele ekucupheni umxholo omangalisayo kubaphulaphuli bakho. Nangona kunjalo, inyaniso kukuba yi-algorithm yeqonga ebaluleke kakhulu. I-algorithm ye-Instagram inokuchazwa njengendibaniselwano yezinto ezininzi apho iqonga lithathela ingqalelo ukugqiba kumxholo oza kukhuthaza.

Ngokulula, ukuba umxholo wakho uphawula zonke iibhokisi ngokwe-algorithm ye-Instagram, iya kukhuthazwa liqonga. Nangona kunjalo, ukuba iyasilela ukuphawula nakwibhokisi enye, kusenokwenzeka ukuba umxholo wakho uya kunyamalala ube libala.

Ukutyhubela iminyaka, i-Instagram iye yatshintsha i-algorithm yayo ngamaxesha amaninzi. Kweli nqaku, siza kukuthatha ngokuvela kwe-algorithm ye-Instagram kunye notshintsho oluze nalo. Ukongeza, siza kukhanyisela apho imi khona ngo-2022.

Ukulungiswa kwe-Instagram kunye neeHashtags zophando

Ngaba ufuna ingcali ye-Instagram ukugqibezela uvavanyo olunzulu lweakhawunti yakho ye-Instagram kwaye ikunike isicwangciso sokusebenza?

Sinikeza ingcali Ukulungiswa kwe-Instagram kunye neeHashtags Inkonzo yophando

Iminyaka yokuqala (2010-2015)

Kwakusemva kwi-2010 xa ihlabathi laziswa kwi-Instagram. Emva phaya, i-app yayiyi-iPhone kuphela, kwaye injongo yayo yayilula-ukuvumela abasebenzisi ukuba bongeze izihluzi kwiifoto kwaye babelane ngeefoto ezihleliweyo nabahlobo babo. Intshayelelo yayo yayimangalisa, kwaye izibalo zayo zokukhuphela ziye zanyuka kwisithuba seenyanga. NgoJuni ka-2011, abasebenzisi abazizigidi ezi-5 babesele bekhuphele i-app, kwaye ngoSeptemba ka-2011, inani liye laphindeka kabini.

Ukulandela uhlaziyo ngoSeptemba ka-2011, i-Instagram yenza intengiso yayo kwimarike ye-Android ngo-Epreli ka-2012, kwaye impumelelo yayo inyuke yaya kutsho kwiindawo eziphakamileyo ezidizzy. Kamva kwinyanga enye, yafunyanwa yi-Facebook kwinto eyayiyiyo, emva koko, enye yezona zinto zithethwa kakhulu malunga nezoshishino. Kungekudala emva koko, ngoFebruwari 2013, iye yagqitha kwi-100-million-abasebenzisi bezigidi. Phakathi kwe-2013 kunye ne-2015, ukubulawa kweempawu zongezwa kwiqonga, njengeentengiso ze-app kunye nezixhobo zoshishino - ngokufanelekileyo ukuguqula iqonga libe yinto engaphezulu nje kwendawo yokwabelana ngeefoto.

Ngokwe-algorithm, ixesha lika-2010 - 2015 alizange libone kakhulu malunga nobunzima. I-algorithm ibonise nje izithuba ngokulandelelana kwexesha (entsha - endala), kwaye yayiyiloo nto. Kwakhona, ukungabikho kweentengiso phambi kuka-2013 akuzange kufune naluphi na utshintsho olukhulu kwi-algorithm endaweni. Nangona kunjalo, ngo-2016, utshintsho lwe-algorithmic lweza lukhulu kwaye lukhawuleza.

Ngena ngo-2016: I-algorithm ye-Instagram iba nzima ngakumbi

I-Instagram feed iye yatshintsha ngoMatshi ka-2016, kwaye yayingeyonto nje ejolise kuyilo. Ngaphantsi kwenkangeleko yesondlo, i-algorithm entsonkothileyo yayisebenza ngoku, eyayikhuphe umboniso wokulandelelana kwezithuba ezisekelwe kwizinto ezahlukeneyo. Olu yayilutshintsho oluyimfuneko, njengoko ukuqaliswa kweentengiso ze-app emva kwe-2013 kwenza i-Instagram landscape ikhuphisane ngakumbi.

Eyona nto ibaluleke kakhulu ekubekweni kwezithuba ibikukufaneleka komxholo, okt, abasebenzisi baya kuboniswa izithuba ezibekwe phambili ngokwesiseko sokubaluleka kwazo ngokusekelwe kwizinto abazithandayo kunye nezinto abazikhethayo. Olu tshintsho lukhulu aluzange lwehle kakuhle kwiimpawu ezininzi ebezisebenzisa i-Instagram ukuzithengisa. Kwakuthetha ukuba umxholo kufuneka ube phezulu, oko kukuthi, kufuneka ubandakanye abasebenzisi ukuba benze kakuhle.

Kwi-2016, i-Instagram yazisa iNqaku leNdaba, elivumela abasebenzisi ukuba babelane ngeefoto kunye neevidiyo zethutyana. Ukuqaliswa kweli nqaku kuza kunye nokongezwa kwenye i-algorithm, eyadalwa ngedatha eqokelelweyo ye-Facebook, kunye nokuzibandakanya njengengqwalasela ephambili yokubeka izithuba zaBali.

I-2017 - 2021: I-algorithm ifumana utshintsho olufihlakeleyo minyaka yonke

Ixesha le-2017 - 2021 labona utshintsho olufihlakeleyo kwi-algorithm ye-Instagram. Embindini wayo, ukufaneleka kunye nothethathethwano luhleli luyeyona miba yodidi oluphambili. Nangona kunjalo, ezinye izinto ziye zaqala ukusebenza, njenge:

Ixesha elichithwe ngabasebenzisi kwizithuba. Ngokulula, isithuba esivelise ixesha lokubukela elithe chatha besikwithuba elingcono lokubeka indawo ephezulu kunabo bakhuphisana nabo.
Inqanaba loqhagamshelwano phakathi kwamaphepha ahlukeneyo. Umzekelo, ukuba iphepha lakho kunye nelinye iphepha ziqhagamshelwe rhoqo, uya kubona izithuba zomnye rhoqo.
Umyalezo othe ngqo (DM) ukwabelana, oko kukuthi, izithuba ekwabelwana ngazo ngee-DMs, kunokwenzeka ukuba zibekwe phezulu.
Ukuhamba kwexesha, oko kukuthi, isithuba esisandula ukwenziwa. Le nto inxulumene nokufaneleka kwaye ivumela i-algorithm ukuba ilinganise ukuba isithuba sakutshanje sabelwana ngaso.
Imbali yokukhangela yomsebenzisi, emisela umdla womsebenzisi wokugqibela ngokusekelwe kwiiakhawunti ezikhangelweyo. Ngamagama alula, umsebenzisi osoloko ekhangela kwaye atyelele iphepha elithile uya kuboniswa izithuba ezisekelwe kumdla.

Ke, impendulo elula kumbuzo othi 'i-Instagram itshintsha kangaphi i-algorithm yayo' yile - iyayitshintsha i-algorithm ngokusekwe kwiimpawu ezongezayo. Ukongeza, utshintsho lujolise ekwenzeni amava e-Instagram abe ngcono, kungekuphela nje kwiibhrendi, abaqulunqi bomxholo, kunye nabaphembeleli kodwa nakubasebenzisi abaqhelekileyo abasebenzisa umxholo eqongeni. Ngoku, lixesha lokuba sijonge indlela i-algorithm ye-Instagram esebenza ngayo ngo-2022.

I-algorithm ye-Instagram ngo-2022

Utshintsho olukhulu olwenzeke kwi-algorithm ye-Instagram ngo-2022 ibandakanya amandla abasebenzisi bokugqibela ukutshintsha phakathi kweendlela zokutya. Ngokulula, abasebenzisi ngoku banokuthatha isigqibo sokubuyela kwisitayile sokuqala sokutya kwe-Instagram ukuba bayafuna, oko kukuthi, ukuboniswa kweposi ngokulandelelana.

Ngokubhekiselele kwizithuba zaMabali kunye nokutya, i-algorithm ibeka umxholo ngokusekelwe kwiinkcukacha ezahlukeneyo. Iimpawu ezinje ngokuzibandakanya komsebenzisi oveliswa yiposti kunye nobude bayo (ukuba yividiyo) ibalulekile kwi-algorithm yokumisela ukuthandwa kwayo kunye nokufaneleka kwayo. Ukongeza, i-algorithm iphinda ijonge kwiphepha elithunyelwe kunye nendlela abasebenzisi abanxibelelane ngayo nelo phepha kwixesha elidlulileyo. Abasebenzisi abaye bahlala kweli phepha kwaye bazibandakanya nezithuba zabo ze-Instagram zangaphambili banokubona izithuba ezizayo ezivela kwiphepha phambi kwabanye. Umsebenzi wabasebenzisi ngokubanzi uyavavanywa ngokunjalo, onceda ekuqondeni izinto ezithandwa ngabasebenzisi zobuqu.

I-algorithm ikwachaphazela indlela ithebhu yokuHlola esebenza ngayo. Xa usebenzisa ithebhu yokuHlola, i-Instagram ikubonisa iiposti kumaphepha ongawaziyo okwangoku. Kodwa iqonga lazi njani ukuba zeziphi izithuba ezicetyiswayo? Oku kwenzeka ngokuqondwa kwe-algorithm yomsebenzi wakho wamva nje we-Jonga ithebhu, oko kukuthi, loluphi uhlobo lwezithuba othe wanxulumana nalo kwisithuba? Olu lwazi luvumela i-algorithm ukuba icebise umxholo ofanayo xa usebenzisa i-Explore tab kwixesha elizayo.

Nditsho iiReels ngoku ziqhutywa yi-algorithm. Ngokungafaniyo nokutya kunye nezithuba zamabali, izithuba zeReels zinokucetyiswa kubaphulaphuli nokuba amaphepha awathumelayo awaziwa kubaphulaphuli. Umsebenzi wabasebenzisi kwi-Instagram, imbali yokunxibelelana, kunye nolwazi malunga nezithuba zeReels kunye namaphepha azithumelayo ziimetrics eziphambili ezithathelwa ingqalelo yi-algorithm yokuza neengcebiso.

Iingcebiso zokuba yi-algorithm-friendly kwi-Instagram

Ukuba ngumhlobo we-algorithm kwi-Instagram kufuna ukuba iakhawunti yakho yenze izinto ezithile ngeendlela ezithile. Kweli candelo, siya kukuthatha kuzo zonke ukuze ufumane ababhalisile be-Instagram ngakumbi kwaye, okona kubaluleke kakhulu, qhubeka ukhula eqongeni.

Gcina iziKhokelo zoLuntu engqondweni

I-Instagram's Community Guidelines inemithetho nemigaqo ekufuneka bonke abasebenzisi babambelele kuyo. Umzekelo, ukuthumela umxholo ophikisanayo okanye okhubekisayo unokukwenza uqatshelwe ngabasebenzisi abaninzi ngexesha elifutshane. Nangona kunjalo, ukwenza oko kuya kubangela ukuphulwa kweZikhokelo zoLuntu, kwaye i-algorithm ye-Instagram ayinabubele kakhulu kwiiakhawunti eziphula iziKhokelo. Ngokwesiqhelo, ii-akhawunti ezityeshela iziKhokelo zoLuntu zithintelwe ngokuqatha ngokwembonakalo. Ke, phambi kokuba uthumele nantoni na enobuzaza, yiya kwiziKhokelo zoLuntu kwaye uqiniseke ukuba awuyophuli imithetho.

Injongo yokuzibandakanya kwizinto eziphilayo

Ukuzibandakanya kwe-Organic kubhekiselele kunxibelelwano phakathi kwekhasi lakho le-Instagram kunye nabasebenzisi bokwenyani, oko kukuthi, abaphilayo, abaphefumlayo abantu. Kule mihla, kukho iinkonzo ezininzi ezibonelela ngokuzibandakanya ngendlela yabalandeli be-bot ezonyusa izimvo, ukuthanda, kunye nezabelo. Kubalulekile ukuba uzikhwebule kwezi nkonzo, njengoko iiakhawunti ze-Instagram eziqhutywa yi-bot zihlala zivaliwe ngu-Instagram. Endaweni yoko, kungcono ukhethe inkonzo efana noMrInsta, ebonelela ngabalandeli basimahla ngaphandle komngcipheko wokuvala isithunzi.

Bandakanya ii-hashtag kuzo zonke iiposti

IiHashtag zidlala indima ebaluleke kakhulu kwi-Instagram malunga nokwenza kube lula kubasebenzisi ukufumana umxholo. Yiyo loo nto, ngalo lonke ixesha uthumela into, faka ezinye ii-hashtag kwi-caption yakho, nokuba yiposti eqhelekileyo, iposi yeReels, iposi yamabali, okanye enye into. Ngelixa i-Instagram ivumela ama-hashtag angama-30 ukuba afakwe kwisithuba esinye, isindululo sethu kukubandakanya ubuninzi be-8 - 10 hashtag. Kwakhona, ngaphambi kokuba ungeze ii-hashtag, zifundise kwii-hashtag ezivaliweyo, oko kukuthi, ii-hashtag ezingafuni ukuba usebenzise i-algorithm ye-Instagram. Uya kufumana izibonelelo ezininzi malunga nesihloko kwi-intanethi.

Yenza umxholo omangalisayo

Okokugqibela kodwa okuncinci, kubalulekile ukuba umxholo wakho kwi-Instagram ugcwele umgangatho. Ngaphandle komxholo okumgangatho ophezulu, kunzima ukwenza uphawu kwi-Instagram - nokuba ulungisa ezinye izinto. Kwaye ukuba usaqala kuhambo lwakho lwe-Instagram, kungcono uhambe kancinci ekuqaleni. Gxininisa kumgangatho, hayi kubuninzi. Nje ukuba uyazi ukuba ungawulungisa njani umxholo obandakanya abaphulaphuli ojolise kubo, unokutshintsha ingqalelo yakho ekudaleni nasekuthumeleni umxholo rhoqo.

Ke, imalunga nalo eli nqaku. Phambi kokuba sikushiye, singathanda ukukuxelela malunga neenkonzo zikaMnu. Insta, isixhobo sesoftware yabenzi be-Instagram abasakhulayo kunye nabaphembeleli ukonyusa amanani abo. Ungasebenzisa Mnu Insta ukufumana ukuthandwa kwe-Instagram simahla. Kungenjalo, unako Thenga ukubonwa kwe-Instagram kunye neempembelelo ngoMnu. Insta ngokunjalo.

Ngaba i-Instagram itshintsha kaninzi i-algorithm yabo? nguMnu Insta Team, 2 Juni 2022

Ngaba ufuna ingcali ye-Instagram ukugqibezela uvavanyo olunzulu lweakhawunti yakho ye-Instagram kwaye ikunike isicwangciso sokusebenza?

Sinikeza ingcali Ukulungiswa kwe-Instagram kunye neeHashtags Inkonzo yophando