Ngaba uCwangciso lwe-Instagram lokusungula iNkonzo yokuBhaliswa?

I-Instagram lelinye lamaqonga eendaba ezentlalo aphezulu kwihlabathi. Ngesiseko esisebenzayo sabasebenzisi abangaphezu kwe-1.38 yezigidigidi zabantu, ibe yinxalenye ebalulekileyo yobomi babantu. Ngoku, iqonga lizise into yokubhalisa kwi-app ukuze yenze imali ngenkonzo yayo.

Ekuqaleni kuka-2021, i-Instagram yakhupha ingxelo apho yathi iqonga ngoku liphonononga umbono wokurhuma komdali. Basebenza ekuphuhliseni into eya kudala amabali akhethekileyo abonakala kuphela kwimirhumo. Ekuqaleni kwalo nyaka, baphehlelele imirhumo yabadali kuvavanyo. Iinketho zokuthenga ngaphakathi kwi-app zongezwa kwi-app e-US.

U-Alessandro Paluzzi, injineli ebuyela umva kunye ne-tipster, ukhuphe iqela leetweets ezazisa uluntu ukuba i-Instagram ivavanya iqhosha lokubhalisa, eliya kuvela kwiprofayile yomdali. Abalandeli baya kuba nakho ukubhalisa kunye nokufikelela kumxholo okhethekileyo njengeevidiyo ezibukhoma kunye namabali. Nanini na xa ababhalisi bethumela umyalezo othe ngqo kumdali okanye benze izimvo kwizithuba zabo, ibheji yelungu elikhethekileyo iya kuvela ecaleni kwegama labo lomsebenzisi. Ngale bheji, umdali uya kukwazi ukwenza unxibelelwano kunye nomrhumi kube yinto ephambili.

Bonke abadali ngenkonzo yomrhumo baya kukwazi ukujonga amalungu abo asebenzayo, ubulungu obuphelelwe lixesha, kunye nengeniso eqikelelweyo. I-Instagram iya kuvumela abadali ukuba benze ngokwezifiso ixabiso kunye negama lomrhumo. Abalandeli banokurhoxisa umrhumo wabo nangaliphi na ixesha abafuna.

Ngaba ufuna ingcali ye-Instagram ukugqibezela uvavanyo olunzulu lweakhawunti yakho ye-Instagram kwaye ikunike isicwangciso sokusebenza?

Sinikeza ingcali Ukulungiswa kwe-Instagram kunye neeHashtags Inkonzo yophando

Kwakuza kusebenza njani oku?

Abalandeli abafuna ukufikelela kumxholo okhethekileyo womdali kuya kufuneka bahlawule umrhumo rhoqo ngenyanga. Lo mxholo ukhethekileyo uya kubandakanya amabali kunye neevidiyo ezibukhoma. Nje ukuba babhalise kumdali, baya kufumana ibheji emfusa eya kuvela ecaleni kwegama labo lomsebenzisi. Ngale bheji, baya kukwazi ukugqama kwabo bangababhalisi kuluhlu.
Okwangoku, umrhumo wokubhalisa uya kwahluka ukusuka kwi-0.99 yeedola ukuya kwi-0.99 yeedola ngenyanga, kuxhomekeke kumdali. Umdali ngamnye uya kuba nakho ukuseta umrhumo wobhaliso kumxholo wabo.

Okwangoku, i-Instagram iphinda isebenze ekuvavanyeni amabali ngokutsha apho anokuskrolwa ngokuthe nkqo kwi-app.

Inika ntoni umrhumo we-Instagram?

NgoJanuwari 19, imirhumo yaziswa ngu-Instagram. Ngelixa i-Instagram ivavanya inkonzo yobhaliso, abambalwa abadali bomxholo abakhethiweyo banokudala umxholo okhethekileyo kwaye benze ukufikelela kuwo ngomrhumo wenyanga wobhaliso kubalandeli babo. Ngokutsho kwe-Instagram, kuya kubakho iindlela ezintathu zomxholo ababhalisile abaya kukwazi ukuzifumana ngokuBhalisa:

1. Iibheji zababhalisile - Wonke umrhumi uya kufumana ibheji. Le bheji iya kuvela ecaleni kwemiyalezo kunye namagqabaza abo ukuze babe nokuchongwa ngokulula ngumdali.
2. Amabali ababhalisile -Bonke abadali bomxholo baya kuba nakho ukuvelisa amabali akhethekileyo kubo bonke ababhalisi babo. Baya kuba nakho ukongeza izitikha ezisebenzayo kumabali abo.
3. Umrhumi uphila -Abadali baya kukwazi ukubamba ubomi obukhethekileyo, kubabhalisi babo kuphela.

Ngaphezu koko, i-Instagram iphinde yachaza ukuba akukho ntlawulo iya kuqokelelwa kubadali kude kube ngu-2023. Emva koko, umfanekiso kunye neqonga lokwabelana ngevidiyo lingazisa isabelo sengeniso. Ngokutsho kwe-CEO ye-Meta uMark Zuckerberg, esi sabelo sengeniso kulindeleke ukuba sibe ngaphantsi kwento eyenziwa yi-Apple kunye nabanye, edla ngokuba yi-30%. Isakhiwo sentlawulo esifanayo saziswa kwimirhumo ye-Facebook ngokunjalo.

Ngubani obandakanyiweyo kuvavanyo loMrhumo?

Kuphela linani elincinci labaphembeleli kunye nabadali e-US abaye babandakanyeka kuvavanyo lokuBhalisa. Emva kwexesha, abadali abaninzi baya kongezwa kuvavanyo. Okwangoku, uluhlu lubandakanya abadali abalishumi, abaphembeleli, abantu abadumileyo, kunye neembaleki kwi-Instagram. Nalu uluhlu lwabadali abanokukhetha umrhumo ngoku:

• @alanchikinchow
• @alizakelly
• @bunnymichael
• @iamfanlalisa
• @elliottnorris
• @jackjerry
• @jordanchiles
• @kelseylynncook
• @lonnieiiv
• @sedona._

Nawuphi na umsebenzisi we-Instagram unokubhalisa kwaba badali kwaye unokurhoxisa imirhumo yabo nangawuphi na umzuzu.

Yintoni iakhawunti yomyili we-Instagram?

Ngasekupheleni kuka-2019, iakhawunti yomdali yaziswa kwi-Instagram. Oku kunikezelwe njengenye indlela kwiakhawunti yeshishini lemveli. Yenzelwe ngakumbi kubasebenzisi abafuna ukukhuthaza umxholo kwimarike ekujoliswe kuyo, ukusebenza ngeempawu, kunye nokwakha olwabo uluntu. Nawuphi na umsebenzisi unokutshintshela ngokulula kwiakhawunti yomdali kwiakhawunti yakhe esisiseko. Nangona kunjalo, ukuba bafuna ukwazisa indlela yokwenza imali, kukho izithintelo ezithile abafanele bazi. Ukuze uvunyelwe ukwenza imali ngomxholo, umenzi womxholo kufuneka abe nobukho obumiselweyo, akhuthaze uthethathethwano oluyinyani, kwaye ahlale kwilizwe elifanelekileyo. Zonke ezi zinto ziyangenelela ekwenzeni imali.

Kuba i-Instagram isavavanya into yokuBhalisa, akukho lwazi kwiimfuno ekufuneka umenzi abe nazo ukuze ayiphumeze kwiakhawunti yakhe. Okwangoku, abadali abakhethelwe uvavanyo lwenqaku lokuBhalisa babenenani labalandeli phakathi kwe-63,600 kunye ne-570,000.

I-Tiktok, elandelelanisa i-Instagram ngokwemiqathango yabasebenzisi, ikwavavanya ababhalisile abahlawulwayo. Nangona kunjalo, naziphi na iinkcukacha malunga nokuphunyezwa kwenqaku azicacanga. Iingcali zikholelwa ukuba inqaku lokubhalisa liya kuchaphazela i-algorithm yeqonga ebonelela ngomxholo wobuqu kwiphepha elithi 'Kuwe' lomsebenzisi.

Ngokungathandabuzekiyo, ukubhalisa kunika abadali bomxholo ukulawula ngakumbi ababukeli babo kunye nobudlelwane babo kunye nabo. Umceli mngeni abaza kujongana nawo kukulungelelanisa amacebo okufumana kunye nokugcina ngelixa kumiselwa into emayisetyenziswe njengomxholo wababhalisi kuphela kunye nendlela yokuzibandakanya nababukeli babo abatsha.

Kutheni i-Instagram isungula into entsha yoBhaliso?

Ngokutsho kukaMeta, umnini we-Instagram, esona sizathu siphambili emva kokuhamba kukuqinisekisa ukuba abadali bayakwazi ukufumana ingeniso ezinzileyo kwi-Instagram. Kwibhlog yayo, i-Instagram yathi ukuBhaliswa kwe-Instagram kuya kuvumela abadali ukuba benze unxibelelwano olunzulu nabalandeli ababandakanyeka kakhulu. Ngexesha elifanayo, baya kukwazi ukufumana umvuzo wenyanga ngokuphindaphindiweyo ngokubonelela ababhalisi babo ngomxholo okhethekileyo.

Eli nqaku litsha liza kunceda abadali bomxholo ukuba bafumane ngaphezulu ngokubonelela ngezibonelelo kubalandeli babo ababandakanyekayo ngendlela yamaBali akhethekileyo kunye neevidiyo ezibukhoma. Kwiposti ye-Facebook, uMark Zuckerberg, uMnini-Meta kunye ne-CEO, uthe uyavuya ukwakha izixhobo zabadali bomxholo ezibanceda ukuba baphile ngokwenza umsebenzi wabo kwaye uya kubeka ezi zixhobo ngokukhawuleza ezandleni zabadali abaninzi.

Ngokuka-Instagram, bebesebenza kubhaliso kangangexesha elithile ukuze bancede abaphembeleli bafumane imali eqongeni. Oku kuya kuqinisekisa ukuba bayakwazi ukuphila ngokudala umxholo. Ngaphambi koku, i-app ibonise ukuba inokwandisa izixhobo zabadali ngokurhuma kunye nee-NFTs.

Abadali baphendule njani kwiNkonzo yoMrhumo?

Uluntu lwe-Instagram lube neempendulo ezixubeneyo kwi-Instagram's Subscriptions. Emva kokuba i-CEO ye-Instagram u-Adam Mosseri ebhengeze ukuqaliswa kwenqaku, kwakukho amawaka eenkcazo kwisithuba esivela kuluhlu olubanzi lwabadali bomxholo kunye nabasebenzisi ababecinga ngesihloko. Abadali bomxholo, ngakumbi abo babenabalandeli abaninzi kwaye baqinisekisiwe, babenomdla kwaye balamkela inqaku.

Ngenxa yokwanda kokuthandwa kwamaqonga asekelwe kubhaliso afana ne-OnlyFans kunye ne-Patreon, iingxilimbela zemidiya yoluntu kuye kwafuneka zijonge iindlela zokwenza imali ngomxholo wazo. Ngo-2020, uFacebook wazisa uBhaliso lwabalandeli, elona nqaku labo lokuBhalisa. I-Twitter iphinde yakhupha izinto ezininzi zokwenza imali ezibandakanya inkonzo yayo yokubhalisa, eyaziswa kunyaka ophelileyo. I-Instagram yingxilimbela yemidiya yoluntu yamva nje ukujoyina izikhundla.

NjengoTikTok kwaye ngoku i-Instagram, ngokuBhaliswa, abaqulunqi bomxholo bayakwazi ukuqokelela ingeniso kuBhaliso rhoqo ngenyanga. Bayanda abantu ababonise umdla wokuxhasa abadali babo abathandayo. Kungenxa yoko le nto iqonga lazisa imirhumo yabalandeli kunye neNkwenkwezi kwaye yabanikezela kubadali bayo.

Kule minyaka mibini idlulileyo, umdla kwiinkonzo ezisekelwe kumrhumo ukhule kakhulu. Iiplatforms ziyaqonda ukuba ngabadali abaqhuba i-traffic. Ngokophando olwenziwe ngu Facebook IQ, malunga neepesenti ze-60 zabasebenzisi bajonga umxholo othunyelwe ngu-influencer kwi-Instagram.

Inkonzo yokubhaliselwa yimeko yokuphumelela kubadali kunye neqonga leendaba zoluntu. Inika abaqulunqi bomxholo inkuthazo yokuthumela umxholo ongaphezulu kunye nokutsala abasebenzisi abaninzi kwiqonga. Ngapha koko, abadali benza umxholo ukuze baphile. Inkonzo yorhumo yeyona ndlela yokuqinisekisa ukuba banengeniso ezinzileyo.

UTwitter wazisa i 'Okulandelayo kulandela' into apho abasebenzisi babo banokuhlawulisa abalandeli babo ngomxholo okhethekileyo. Ngale nto, baceba ukwenza inqanaba lencoko elongezelelweyo eqongeni apho abadali banokunxibelelana ngokunyanisekileyo nabalandeli babo ababandakanyekayo ngelixa befumana umvuzo. Nangona kunjalo, eli nqaku lifumaneka kuphela kubantu base-US naseKhanada abasebenzisa izixhobo ze-iOS.

Namhlanje, amaqonga eendaba ezentlalo agxile ekwandiseni uqoqosho lwabadali babo. Inqaku lokuBhaliswa kwe-Instagram liya kuba ngumtshintshi womdlalo kubadali abanabalandeli bendawo. Nangona ikwimo yobuntwana, iya kwenza ukuba abadali bafumane umvuzo ozinzileyo eqongeni kwaye akusayi kufuneka basebenzise elinye iqonga lokwenza imali. Ngoku lixesha elifanelekileyo lokwandisa ukufikelela kwakho kwi-Instagram kwaye uthathe ithuba lazo zonke iimpawu ezinikezelayo. Ungasebenzisa inkonzo kaMnu Insta ukufumana abalandeli be-Instagram basimahla, ukuthandwa kwasimahla kwe-Instagram, kunye nokunye. Ukuba unohlahlo lwabiwo-mali, unokukhetha kwakhona kwiinkonzo zeprimiyamu kunye Thenga abalandeli be-Instagram. Unako kwakhona ukuthenga imibono Instagram, ukuthenga Instagram impressions, kwaye uthenge IGTV izimvo ngoMnu. Insta.

Ngaba ufuna ingcali ye-Instagram ukugqibezela uvavanyo olunzulu lweakhawunti yakho ye-Instagram kwaye ikunike isicwangciso sokusebenza?

Sinikeza ingcali Ukulungiswa kwe-Instagram kunye neeHashtags Inkonzo yophando

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