Amashishini ngoku enza imali ngokufikelela kwesicelo, kwaye okoko kwenziwa iProfayile yeShishini le-Instagram ngo-2016, ngoku kukho iiakhawunti zeshishini ezingaphezu kwezigidi ezingama-25 kwi-Instagram ukuza kuthi ga ngoku. Kwiminyaka esibhozo emfutshane ukusukela oko i-Instagram yasekwa, yaqokelela izigidi ngezigidi zabasebenzisi, kwaye ukusukela ngoJuni 2018, isiza safikelela kwindawo emangalisayo
I-1 yezigidigidi zabasebenzisi ngenyanga; nge 500 ezigidi abasebenzisi mihla esebenzayo. Oku kubeka i-Instagram kwindawo yesibini ngasemva kwe-Facebook ye-1.47 yezigidigidi zabasebenzisi bemihla ngemihla, nangaphambi kokuhla kwe-Snapchat ene-191 yezigidi zabasebenzisi bemihla ngemihla. Ngalo lonke uhanahaniso olujikeleze i-Instagram, ibingumcimbi wexesha ngaphambi kokuba abathengisi baqale ukuqaphela. Amashishini athatha i-Instagram ukwenza okungaphezulu nje kokuthengisa iimveliso zabo; baqala ukubandakanyeka kunye nokunxibelelana nabathengi babo kumntu ukuya kwinqanaba lomntu. Oku kutshintshe umdlalo kubathengisi kulo lonke ishishini. Abakhange babenakho nje ukubhengeza ishishini labo kwimidiya yoluntu-abathengi baya kubafuna! Phantse iipesenti ezingama-80 ze-Instagrammers bathi bayilandele ngokuzithandela iakhawunti yeshishini. Uninzi lwazo lulandela iiakhawunti ezininzi, kwaye ujonge umxholo onophawu yonke imihla. Ukusukela iProfayile yeShishini le-Instagram yenziwa ngo-2016, ngaphezulu kwamashishini angama-25 ezigidi ayasebenza kule ndawo. Bayathanda, baphawule, babelane, kwaye bathumele ecaleni kwabathengi babo. Nangona ezi profayile zeshishini zinokwenza nantoni na enokwenzeka kwiprofayili yobuqu, ngomthamo omkhulu womxholo kwi-Instagram, phantse akunakwenzeka ukwenza ilizwi lenkampani yabo ligqame. Ii-algorithms ze-Instagram zihlala zitshintsha kwaye kunye nohlaziyo lwamva nje lwealgorithm, ukubandakanyeka yeyona nto kugxilwe kuyo ukuba ufuna umxholo wakho ubonwe ngabaphulaphuli abaninzi. Ke zonke izinto ezithandwayo, amagqabantshintshi kunye nezabelo zizinto oza kuzifuna ukuze ufumane uphawu lwakho phambi kwabathengi.
Kodwa iinkampani zingaqala njani ukuzibandakanya nabathengi ukuba zintsha kraca kwi-Instagram, kwaye akukho mntu ubalandelayo?
Njengoko ukubaluleka kothethathethwano kuyinto engenakho ukungahoywa, amashishini akhetha ukuthenga abalandeli be-Instagram. Olu khetho lwandisa ngokukhawuleza abaphulaphuli babo, kwaye lukonyusa amazinga abo okubandakanya.
Ngaba ucinga ukuba ufuna ukuthenga abalandeli? Funda kwizizathu ezi-9 zokuba kutheni ukuthenga abalandeli kungoyena ndoqo wentengiso kushishino lwakho olukhulayo.
Ukwanda kokubonakala kwegama
I-Instagram iyathanda iiprofayili ezithandwayo. Ukuze ubonakale njengeshishini, kuya kufuneka ulandele ubunzima. Iindaba ezimnandi zezi, abalandeli bakhokelela kubalandeli abaninzi. Ukuba wenza ukhetho lokuthenga abalandeli be-Instagram, indawo yakho ngokukhawuleza iyavezwa kubaphulaphuli ababanzi abanokulandela nawe! Nokuba elinye, ngokufanayo, iphepha leshishini linenqanaba elifanayo lokuzibandakanya njengelakho, ukuba unabalandeli abaninzi, i-Instagram iya kulibeka kwiphepha lakho phezulu kakhulu kukhangelo. Oku kunceda iphepha lakho ligqame phakathi kwezinye, kwaye abantu, baqala ukuthontelana kwiphepha lakho.
Yakha okulandelayo kwamanye amanethiwekhi eendaba ezentlalo
Ukuba unabalandeli abomeleleyo kwindawo enye yemithombo yeendaba, kusenokwenzeka ukuba ukuthandwa kwakho kuphuphume kwamanye amaqonga. Njengoko besesitshilo, u-Facebook ungumnini we-Instagram, kwaye kunokwenzeka ukuba inkampani izakufumana ezinye iinethiwekhi zentlalo nakwixesha elizayo. Uninzi lwamaqonga sele lusebenza ngokudibeneyo kunye, isenza ukuba kube lula ukwabelana kunye nokuthumela iiposti kwiindawo ezininzi ezahlukeneyo. Abalandeli abaninzi onabo kwi-Instagram, kokukhona kuya kubakho ukuba abaphulaphuli bakho baya kwabelana ngezithuba zakho kwamanye amaqonga, kwaye bathumele iiposti zakho kubahlobo babo kuzo zonke iinethiwekhi.
Amandla "obungqina boluntu"
Oososayensi kunye noochwephesha bachitha iminyaka emininzi befunda ngokuziphatha kwabantu, kwaye amaxesha ngamaxesha bagqiba kwelokuba abantu bajonge kubahlobo nakwabo bafunda nabo indlela yokuziphatha. Le mbono inegama, ibizwa ngokuba "bubungqina boluntu". Xa kuziwa kwimidiya yoluntu, oku kuyinyani ngokunjalo. Siyakhathalela ngokwazi iindlela zamva nje kwaye sibe ngabokuqala ukuthumela loo GIF ihlekisayo kwincoko yeqela. Asikhathali kuphela ngokwazi into ethandwayo, siyakhathala
Khangela zithandwa thina. Cinga ngoku, xa ukhangela i-Instagram okanye i-Facebook feed yakho, kwaye ubona iposti ebilungiselelwe usuku olunezinto ezimbalwa ozithandayo kunye nezimvo kuyo, uya kugqiba ukuba iposti, kunye nomsebenzisi, ayithandwa. Kuyafana nakumashishini. Ukuba uhlala uthumela imifanekiso engafumani luninzi lokuzibandakanya, abalandeli bakho
do ngekhe ucinge ukuba ishishini lakho liyathandeka, okanye lisemthethweni, kwaye lisenokungakulandeli. Akukho mntu ufuna ukudityaniswa nento engathandekiyo, kodwa ukuthenga abalandeli be-Instagram kukukhawuleza kwaye kube lula ukulungisa le ngxaki.
Imidiya yokuncokola yiYelp entsha
Imidiya yokuncokola ayisosixhobo sokuhlala uqhagamshelene, isisixhobo sokulinganisa kunye nokunika ingxelo malunga namashishini. Ukuba nabalandeli abaninzi kuyafana neqela lokuphononongwa okuhle kwiphepha lakho leYelp okanye loMcebisi wohambo. Ibuyela kwingcinga "yobungqina boluntu" ebesithetha ngabo. Ukuba umthengi ubona abantu abaninzi belandela kwaye bezibandakanya neshishini lakho, baya kucinga ukuba licebo elilungileyo ukulandela kunye nokuzibandakanya neshishini lakho. Kodwa inani eliphantsi labalandeli linokuphelisa uhambo lomthengi ngaphambi kokuba aqalise. Gcina abathengi bakho benomdla ngokwandisa amanqaku akho, kunye nokuthenga abalandeli be-Instagram.
Yakha ngokusemthethweni kwishishini lakho
Umthengi wanamhlanje unolwazi ngakumbi kunakwizizukulwana zangaphambili, kwaye unqwenela ukuthembeka, iimveliso ezikumgangatho ophezulu. Bafuna ukubona ukuba ishishini liyayazi into eliyenzayo, linamava aqinisekisiweyo kushishino lwalo, kwaye lisemthethweni. Nokuba ulishishini elincinci, okanye usasaza oshukumisayo kwimidiya yoluntu, uninzi lwabalandeli onabo, kokukhona #legit uya kubonakala. Ukuba uhlala uthumela malunga nendlela onayo eyona burger ibalaseleyo edolophini, kodwa unabalandeli abangama-300 abalinganayo, abathengi bakho abayi kukukholelwa. Nokuba ungakanani kwaye unamanzi ukuba ibheykhoni yesonka samasi ibhega ijonge kule #nofilter, ukuba awunabalandeli, abantu baya kuthatha indawo yakho yokutyela ayisiyonto ilungileyo.
Qalisa iinzame zakho zokuthengisa
Yimfihlo egcinwe kakuhle yomthengisi. Awunakuze ucinge kabini malunga nokuhlawula intengiso ukuze usebenze kwimagazini okanye kwiwebhusayithi. Xa uthenga abalandeli kwi-Instagram, wenza into efanayo. Uthengela indawo yentengiso. Uthengela ithuba lokuba ubonwe ngabathengi abaninzi, kwaye uthenga ithuba lokuba kulunge entendeni yesandla sabo. Kungcono kunendawo yentengiso kwiphephancwadi, kuba imidiya yoluntu inxulumene kakhulu nabathengi bakho. Cinga ngokuthenga abalandeli njengayo nayiphi na indleko yentengiso. Kusenokwenzeka ukuba sele uhlawule ukukhuthaza izithuba kwi-Facebook okanye kwi-Instagram, kule mihla, kuya kufuneka uhlawule ukuze udlale. Ngokuqinisekileyo, ukonyusa iposi kwezi ndawo kunokufumana ukuthanda okongeziweyo kunye nokulandela, kodwa akunakulindeleka ukuba iprofayile yakho izuze oku kulandelayo ngobusuku. Inyani yile yokuba uya kubambeka uhlawule kaninzi-ninzi ukuze unciphise umlinganiso wabalandeli. Unokuchitha isixa semali esonyusa isithuba esinye ekuthengeni abalandeli be-Instagram, kunye namava abalulekileyo phambi kwamehlo akho.
Gcina ixesha kunye nezixhobo
Imithombo yeendaba kwezentlalo ngaphandle kombuzo ngumsebenzi osisigxina. Ukuhlawula umntu olawula iiakhawunti zakho zemidiya yoluntu kunokufumana amaxabiso, ngokweSprout Social's
blog, Umlawuli weendaba zosasazo ophakathi wenza ngaphezulu kwe- $ 50,000 ngonyaka. Kuxhomekeka kwinqanaba lamava, banokwenza phantse i-70,000 yeedola ngonyaka-kunye neenzuzo! Uninzi lwamashishini amatsha awanamali okanye izixhobo zokuqesha umphathi osisigxina weendaba zosasazo, kodwa banamathele kwinto yokuba ukukhula kwimithombo yeendaba esempilweni elandelayo kuthatha ixesha. Xa uthenga abalandeli be-Instagram, uzigcinela ixesha kunye nengqwalaselo eya kuthatha ukwakha oku kulandelayo ngokomzimba. Qhubeka ujonge "Yenza i-Instagram elandelayo" kwishishini lakho 'lokwenza uluhlu, kwaye uchithe amandla akho nezixhobo zakho kumanyathelo abalulekileyo enkampani aya kuthi ancede ukuqhuba impumelelo yeshishini lakho.
Wonke umntu uyayenza
Asikuxeleli ukuba utsibe ibhulorho apha. Inyani yento kukuba abantu abaninzi sele bethenga abalandeli kwiiakhawunti zabo ze-Instagram. Yinyani! Iimbaleki, abantu abadumileyo, amagcisa, kunye nabezopolitiko bonke bathenga abalandeli be-Instagram kwiiprofayili zabo. Ngokwenza njalo, bayonyusa ubunyani besiza sabo, kwaye bathathe inxaxheba kwiqhinga lokuthengisa esele likho okwexeshana ngoku. Ukuthenga abalandeli be-Instagram kuyakukunika umda wokhuphiswano olufunekayo ukuze wenze uphawu kwishishini lakho.
Yongeza inzuzo kwishishini
Zonke izizathu zokuthenga abalandeli bezisakha kule. Isizathu sokuba ishishini lakho likumajelo asekuhlaleni liguqulele kwiidola nakwiisenti. Nje ukuba wakhe igama lakho ngokuthenga abalandeli, abo balandeli baya kukhokelela kubalandeli abaninzi. Oku kuyakuqinisekisa ukuba iprofayile yeshishini lakho, kwaye ke iimveliso zakho, zibonakala ngakumbi kubaphulaphuli abaninzi. Okukhona abantu bebona iimveliso zakho, kokukhona kunokwenzeka ukuba abanye baba bantu babe ngabathengi. Kwaye kuthetha ntoni abathengi abaninzi? Uqikelele — imali eninzi. Ukuthenga abalandeli be-Instagram kunokuba linyathelo lokuqala kwindlela yokonyusa ingeniso yeshishini lakho.
Ke lonto ithetha ntoni nge brand yakho?
Imithombo yeendaba zentlalo ivule iingcango ezingenakubalwa zamashishini, kwaye iyitshintshe ngokwenene indlela iinkampani ezithengisa ngayo kubathengi bazo. Iibhrandi ziyakwazi ukufikelela kubathengi bazo ngendlela yobuqu, kwaye ngenxa yoku, indlela amashishini athengisa ngayo iimveliso zawo ayisokuze ifane. I-Instagram sisixhobo esinamandla kubarhwebi nakubathengi ngokufanayo abafuna ukuhlala banxibelelana noluntu lwabo. Khumbula, inabasebenzisi abangaphezu kwezigidi ezingama-500 abasebenza mihla le. Zizo i-500 yezigidi zabathengi bexesha elizayo abanokubona iphepha leshishini lakho, kwaye bafunde ngophawu lwakho. Kodwa, ukufumana ishishini lakho phambi kwabo bonke abo bantu akukho lula njengokuthumela umxholo olungileyo yonke imihla. Ngazo zonke iinguqulelo ze-algorithm zamva nje, phantse akunakwenzeka ukuba ukhule ngokwenyani ngokulandelayo ngokwasemzimbeni. Kuya kufuneka ubandakanyeke rhoqo, kwaye kufuneka ube nokulandela okunempilo. Ukwenza ukhetho lokuthenga abalandeli be-Instagram yeyona ndlela ilungileyo yokunceda ishishini lakho lifikelele kubaphulaphuli abaninzi. Ukwanda kwabalandeli kuthetha ukwanda kokubonakala kwegama hayi kwi-Instagram kuphela, kodwa nakwezinye iinethiwekhi zentlalo. Lenza ukuba ishishini lakho libonakale lisemthethweni, kwaye liya kuqala kwimizamo yakho yokuthengisa, lokonga ixesha kunye namandla, kwaye eyona nto ingcono, yenza imali yeshishini lakho. Ke ngoku umbuzo awusekho, "Ngaba ndifanele ndithenge abalandeli be-Instagram?", Ngu, "Kutheni ndingakhange ndiyenze lento ngokukhawuleza?"
Tyala imali kwiidola zentengiso apho uza kubona iziphumo. Thenga i-Instagram "abalandeli" kuMnu Insta, kwaye uvule ucango ekwandiseni ukuba semthethweni kwebrendi yakho, ubukho bewebhu kunye neenzuzo.