Month: February 2022

Instagram is one of the champions as far as social media platforms go. The app, which only provided a photo-sharing feature when it first emerged, is now used by more than a billion users every month. While Instagram simply offered a way for people to connect and have some fun in the early days, now, it’s way more than just a place for fun now. Today, Instagram is one of the world’s most potent digital marketing tools, and more and more businesses and influencers are joining the Instagram bandwagon to make themselves be heard by the masses.

However, becoming successful through your Instagram efforts isn’t just about posting frequently. It’s also about developing a brand personality. This is something that a lot of aspiring Instagram influencers and content creators struggle with. However, in this article, we’re going to share some of the best tips that you can put into practice for creating a brand personality that’s unique and memorable. So, let’s take a deep dive in!

What is brand personality, and why does it matter?

Before we get to sharing the tips, it’s important for you to know what brand personality is and why it plays a crucial role in establishing your business. Quite simply, brand personality refers to human characteristics attributed to a brand. It goes beyond the functional benefits that a business has to provide to its customers, and it’s the foundation for the emotional connection that happens between businesses and their customers.

In today’s times when so much business is taking place digitally, it’s more important than ever before for businesses to establish their brand personality. Simply put, consumers are always on the lookout for brands that have personalities similar to their own. Here are some of the reasons why brand personality matters:

• Brand personality defines a business’ attitude towards consumers.
• Brand equity is enhanced by brand personality.
• The personality of a brand helps a business to attract the right audience towards it.
• It differentiates a business from its competitors.

All in all, the are five brand personality types that are typically considered by businesses - sincerity, ruggedness, sophistication, competence, and excitement.

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The tips for developing a unique brand personality on Instagram

Now that you’re aware of what the term ‘brand personality’ means and why it’s important, it’s time to take a closer look at all the ways through which you can develop a unique Instagram persona. Please note that the tips we’ll share with you in this post are only meant to guide you. Ultimately, it all boils down to the goals you set for your Instagram page.

• It all starts with the research: Before you start fine-tuning your Instagram page to create a personality for your brand, it’s vital that you put some time and thought into research. First, you need to take a detailed look at your competitors and the brand personalities that they have curated. This will help you identify the personality traits that your competitors have along with the ones they don’t. You should target the traits that your competitors haven’t incorporated, as those traits will allow you to position yourself uniquely. Hashtag research is also crucial to your success on Instagram, as it will help you uncover both commonly-used hashtags and rarely-used hashtags. Ideally, you should include a bit of both across all your posts. There are numerous hashtag research tools out there that you can turn to for this purpose.
• Use the brand mood board method: A brand mood board allows you to visualize all the personality traits that you want your brand to resonate with. Simply put, it’s an expression of the feelings and moods that you want your target audience to feel when interacting with your brand. At this juncture, you can also think of the brand imagery that suits your personality, which includes the colors, fonts, and graphics. Creating a mood board might sound more complex than it really is. You can do it quite easily using digital tools and software such as Canva or Adobe Photoshop. You should also make the most of Google to find phrases, words, and quotes that help to bring the desired moods to life. In the future, you can incorporate these phrases and quotes into your branding.
• Pay attention to the visual branding: Once your research and mood board have been completed, it’s time to turn your attention towards the visual branding elements. These elements are of great significance, as Instagram is a visual medium, and the visual branding elements can be consistently incorporated into your Instagram posts. The typeface is perhaps the most important visual branding element, as it will be visible to audiences across every Instagram post. Various typefaces have different personality traits. For example, if you go for the Serif typeface, you’ll be exuding characteristics such as maturity and elegance. You can find various helpful guides on the internet that will help you understand the characteristics of different typefaces. If you can afford it, we also recommend hiring a reputed professional graphic designer.
• Choose the right colors: Of course, visual branding elements aren’t only about the typeface - the colors you use matter as well. Just like typefaces, different colors exude different characteristics. For instance, red reflects love and passion, yellow reflects hope and happiness, and black reflects elegance and mystery. To understand colors and the impact they have on the human psyche, you should do a fair bit of reading. There are a lot of online resources on the subject that can serve as helpful guides. We strongly recommend against picking random colors, as that can send mixed signals to your target audience regarding the characteristics and traits that your brand represents. Also, once you decide on a particular color combination, you can’t chop and change it frequently, as establishing a brand personality requires consistency.
• Focus on the bio: Instagram only allows bios to be 150 characters long. You might think that it’s not enough to capture the essence of your brand’s personality. However, you’d be wrong to think that. The key to writing a memorable Instagram bio is to be as crisp and concise as possible. You can also include emojis to make your bio colorful. However, don’t go overboard with the emojis, as they can take away from the core message of your brand. Also, use simple language to make sure that your bio resonates with the masses. Using complicated words will alienate you from the common folk. After all, no one wants to go through a bio that they can’t understand, and if people can’t understand your bio, would they even care to understand your brand and your products?

The mistakes you need to avoid in the Instagram brand personality development process

We’ve more or less covered all the tips that you can implement for successful brand personality development on Instagram. However, as you’re building your brand personality, you may also make some mistakes. In this section of the article, we’d like to shed some light on some of the mistakes that businesses and influencers typically make on Instagram when developing their brand personality.

• Overreliance on standard posts: There was once a time when Instagram only allowed users to share photos, i.e., there was only one type of posting feature that users could utilize. However, those days are long gone. These days, Instagram is full of exciting features that allow users to share a variety of content in new and exciting ways. For instance, there’s Instagram Stories, a feature that allows users to upload posts that are available for viewing only for a day. Right now, it’s one of the most widely-used Instagram sharing features. There is also Instagram Reels for those who want to share short-form video content. So, if you’re relying solely on standard Instagram posts to share information with your target audience, you’re doing it wrong. The best way to make the most of Instagram’s content sharing features is to mix and match for variety and diversity.
• Inconsistent posting schedule: The development of the personality of your brand won’t happen overnight - it takes time and consistent effort. That’s why it’s important to create a posting schedule and follow it thoroughly. Inconsistency in posting is bound to punish you in the long run. To create a posting schedule that works for your brand, you should ideally take a look at how frequently your competitors post. You should also use Instagram’s analytics features to understand whether your posts are succeeding at doing what they’re meant to. The point is to keep the approach flexible and dynamic.

You should also avoid using too many hashtags, even though Instagram allows every post to feature up to 30 hashtags. Up to 10 hashtags would be enough for each post. Also, steer clear of dubious services that offer free followers in the form of bots. Even if you want to make the most of a service that delivers free Instagram likes and followers, you should choose a genuine service like Mr. Insta.

Through Mr. Insta, you can buy Instagram followers without jeopardizing your Instagram page. You can also increase your Instagram user engagement statistics by opting for free Instagram comments. So, if you want to give your Instagram page a boost, choose Mr. Insta.

If your business has an Instagram presence, there are several elements within your business profile that you need to chop and change. The bio is one of those elements.

Instagram allows a maximum of 150 characters to users for filling up the bio sections. That’s 150 characters to sum up your business and everything it stands for.

But how do you go about writing a professional Instagram bio, and why it is important in the first place? To find out the answers to these questions, read on.

Your Instagram business profile bio: Why it matters

Even though 150 characters seems like too short a length to write anything elaborate, the fact is that through a well-written bio, you can convey the following things to your target audience:

• What your business is
• What your business sells
• Why the target audience should care about what the business is and what it sells

Simply put, a well-written Instagram bio will help your business to establish its brand presence on the platform. Establishing a brand presence is vital, as it will result in greater brand awareness, i.e. your target audience will know of your business’ existence. After all, if your target audience doesn’t know about you, the chances of them buying your products and/or services are slim.

Additionally, Instagram has also become a great place for businesses to be found. For instance, an Instagram user may discover your business through a hashtag or a Stories share. In such a scenario, if the user finds your content interesting, there’s a high chance that the user will visit your Instagram for business page. This is where a professional bio can work wonders in creating a good first impression. An average bio that fails to leave a mark on the user’s mind will likely leave a negative impression.

So, when creating an Instagram bio, you need to ensure that those 150 characters manage to convey the personality of your brand and the business’s unique value proposition to users. Read on to know more about the elements that an Instagram bio consists of and how you can tweak them for boosting your business’ presence on one of the world’s largest social media platforms.

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The elements of an Instagram bio

An Instagram bio consists of several sub-elements, and optimizing all those sub-elements will go a long way to ensuring that you have a pro bio. Let’s take a closer look at what those elements are:

• Username and name: The Instagram username is your identity on the platform and it appears as ‘@handle’. The username is located at an Instagram for business profile’s top, making it one of the most prominently visible elements when a user visits your profile. However, the name is the full name of your business and it appears below the username. For example, if your business’ full name is ABC Company, that’s your Instagram name as well. The Instagram username could be @ABC or some other username of your choice.
• Profile picture: The visual identity of your brand needs to be established as well, and you can do this by choosing a profile picture that’s relevant to the business. Of course, the picture should be visually appealing. Most businesses opt for product photos, brick-and-mortar locations, or brand logos for their profile pictures. So, take your pick, but ensure that you select a high-quality photo. The profile picture is located in the top left-hand corner of your Instagram for business page.
• Bio section: Next comes the most important sub-element - the bio section. This is the 150-character space that you have to fill up to tell your target audience about your business, its products, and/or services, and why your page should be followed. We’ll give you more detailed information on crafting a high-quality Instagram bio later.
• Website: Instagram is notorious for not letting its users add clickable links. However, the website section in your Instagram bio is an exception to the rule. Most commonly, this section is used to include links to the business’s official website. However, you can experiment and post links to new products and content in this section as well (one at a time, of course!). The website section is located immediately below the bio section.
• Category: This is an optional sub-element that you can switch on or off. If switched on, you can use this section to specify the type of business you own. For example, an entertainment company or a restaurant. We recommend keeping this sub-element switched on, as it’ll save you some space in the bio section for other details. If this option is switched off, you’ll have to ensure that the category of your business is mentioned clearly in the bio section.
• Calls-to-action: Business accounts on Instagram have the option of enabling call-to-action buttons, which allow users to take action without leaving your Instagram page. These buttons will also help you save some bio section space.
• Contact info: If users want to get in touch with your business, this is the sub-element they’ll be looking for. It consists of call and email buttons that users can click to connect with your business in a matter of mere moments. Once again, we recommend making the most of this space as it will save you some much-needed space in the bio section.

How you can write an Instagram bio to boost your Instagram presence

Sure, Instagram for business doesn’t give you much scope in terms of the length of your bio. However, there’s also a pro to the 150-character limit - if you make your bio catchy, memorable, and relevant to both your business and your target audience, Instagram users are bound to take notice. But how do you get your bio to have those qualities? That’s what we’ll help you answer through the following tips:

• Make it easy to read: The easier your business’ bio is to read, the quicker your target audience can process important information. This information includes what your business’ product offerings are and why it’s wise to choose you ahead of your competitors. Numerous businesses have bios on Instagram that incorporate vertical bar or pipe characters to space information out in a simple yet symmetrical manner. Line breaks and emojis as bullets are also popular. However, you should remember that these characters will also take up the character count. So, be efficient with your use of vertical bar-type characters.
• Bring your brand personality to the fore: Brand personality consists of the tone and language you use when representing your business. For instance, some businesses have a laidback, easygoing type of brand personality. For such businesses, the use of casual tone and language in their marketing campaigns and strategies will be relevant. However, if your business has a more serious and formal personality, it would be wrong to use casual language. Instead, it would be ideal to stick to a formal tone.
• Create bios based on your goals: You can edit your Instagram bio section as much as you want. However, instead of randomly altering the bio just because you can, set goals and create bios best on them. For instance, if you’ve recently launched a flagship product, you can set a goal of promoting the product. So, based on that goal, your bio can have information that primarily pertains to the product you’ve just launched. Whatever happens, make sure that your bio section doesn’t get stagnant.
• Keep changing the website section: As we’ve previously mentioned in the article, the website section of your Instagram bio allows you to post a clickable link. You should ideally use this section to complement your written bio with the appropriate link. For instance, if you’re promoting a recently-launched product, it would be great to include a link that directs your target audience to the page where it can be purchased.
• Use relevant hashtags: Hashtags are incredibly potent tools on Instagram, which is why you should make the most of them by including relevant ones for your bio. Through clickable hashtags, you can direct your audience to other relevant content. You can also create branded hashtags and ask audiences to post with those hashtags. This results in the creation of a lot of user-generated content, which you can collect for more Instagram marketing innovation in the future.
• Don’t forget to include the right keywords: While Instagram searches are driven by hashtags and not keywords, you might think of keywords as unnecessary for your Instagram bio. However, the fact is that including a few keywords commonly used by your target audience won’t hurt. These keywords will come in handy during keyword-driven user searches, giving your page a higher chance of being found than other pages that are entirely reliant on hashtags.

Conclusion

So, that’s about it for this article. Before we sign off and meet you again in another informative article, we’d like to talk about the services offered by MrInsta. A software tool for users who use Instagram for business, MrInsta gives you a wide variety of opportunities to grow your business’ online presence. From free Instagram followers to likes to comments and more - MrInsta’s where you’ll get it all.