Month: July 2021

One of the largest social media platforms in the world right now Instagram announced that they will be focusing on video content from now on. This has been speculated for a long time now but the once-popular photo-sharing app is now shifting its priorities to take on competitors.

With the rise of short video content in recent years, Instagram has decided to take on TikTok with its reels features. Reels are 30s videos in portrait modes that follow a similar structure as that of TikTok videos.

The immense rise of TikTok forced Instagram’s hand to have their own version of short video hosting. This is great as many people now do not have to switch to another app for viewing shorter videos.

But it does not end here, TikTok has now increased its limit to 3 minutes instead of the 1-minute original length. With both the platforms having overlapping demographics it is only a matter of time that Instagram also increases its limits.

Watch Times

Since people spend a lot of time on reels, it means that you have a stronger chance of branding in this segment. Advertising on reels is a great way to get more followers. With only 30s at your disposal, you need to make content that is very high on engagement and quick to get to the point.

What does it mean for influencers?

With new features being released it means that the organic reach and engagement will be high. Reels was first introduced a year ago and ever since has been dominating the market. The short and sweet formula has worked wonders for most people and you can easily build a following just by posting reels regularly.

Reels include a wide variety of video editing tools like Speed controls and AR effects. This makes it an exciting new format where the sky’s the limit. It also gets you the chance of organic growth which has been dwindling in recent times. This not only lets you get new likes and followers but also helps you build a community around yourself. This is good news for both brands and influencers alike. You can easily make use of these new features and make exciting content without any problems.

If your account is public the reels can appear on other people’s explore page which gives you a great chance of being discovered by new people. You can tap into a new demographic without much effort. Making a reel is not as hard as it might seem. You just have to keep it short and sweet as you do not have a lot of time to explain things. This is where your video and copywriting skills will be tested.

As an influencer, you should jump on every opportunity that can help you grow your audience.

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Here are a few things that will help you get a bigger audience on Instagram

Short and Sweet

If you have been making long-form videos like that on YouTube then adjusting to a shorter one might be challenging at first. Think of reels like the most impactful 30s of your longest videos. These to the point are growing popular in today’s world as they do not beat around the bush at all.

The most effective things to make a reel on are FAQs, quick lessons, plugging in other products, or vlogging in general. Vlogging as a trend continues to grow in 2021 too it is best that you try and Vlog a bit in reels too. People love seeing what other people are doing and engaging with interesting experiences.

Give them a 30s glimpse into your world of wonder and let them be in awe of you. This way you get daily content and can easily get on the algorithm yourself.

Portrait mode

Since Reels draw heavily from TikTok it is best that you film vertically. This is the new video format that has become the new norm. Vertical videos in reels fit the screen and there are no black bars where there is supposed to be video. This is a great way to film yourself doing things and also just be on the full screen.

Utilizing the whole length of the screen gives your viewers a different perspective on things and you can easily relate to this.

Add Audio and Video effects

Whether it be audio, text, or video effects these small changes can really bring your reels to life. They can make your reels much more attractive and interesting. Whether it be AR effects, filters, or even popular songs, these things can make your reels infinitely better.

Use them to their full extent so that you can grab peoples’ attention in a short time. Remember reels are short video formats and you need to keep it interesting right from the first second itself. You can easily lose people if you do not get their attention.

Partner with brands and other influencers

You can partner with brands to promote products and services in your own style. Since it is a paid promotion you also get a chance to show the product in real-time. This is a great way to bring credibility to your online persona and build trust among the people.

You can even collaborate with other influencers to bring crossovers to your audiences that they did not expect. This can be done with the Remix feature of the reels. Video marketing remains king and you should embrace it while the organic reach is high.

Remix

The Remix feature of Reels is a great way to react or collaborate with other people on the app. You can use their video and have a parallel video of you playing alongside. People who do comedy have made great use of this feature and will continue to do so in the future too. This is a novel way to use social media videos and react to people and their content on the app.

Relevant Tags and Hashtags

Just because it is a new feature does not mean that Instagram has let go of its older mainstays. Hashtags and tagging relevant accounts will get you the traction that you need without any hassle and will always be relevant in the future too.

You can tag people or brands themselves in your video and more than likely the tagged accounts will respond. This is also a great way to be discovered by businesses that are into influencer marketing in general.

Promote on IG Story and IGTV

You can make reels that are a short intro for your IGTV content. This Is a great way to keep people on your channel and also make them stay for a longer time too. If your videos are engaging enough they might look at other content too. This way you can have longer retention of people on your channel.

Promoting your reels on every social media platform is necessary and can make a world of a difference. Most people are active on one social media platform or the other. This means that your visibility increases if you promote on multiple platforms.

Promote your reels for the maximum impact so that you can have more Instagram likes and Instagram followers. Real Instagram followers are not that hard to come by if you follow the above-mentioned things.

Instagram video has been the talk of the town since they announced their shift to video formats rather than the photo app that it used to be.

Trends

As with Reels, there is one trend or another going on every now and then. You should follow these trends and make videos that show you doing the trend. Whether it be a dance challenge or even a video challenge using these trends to gain an audience is a great way to get new followers.

The Youth Culture relates to these trends and you can have a fan base among them. Most of the people on social media platforms are young and are interested in these trends.

Leveraging Social Media Marketing and Influencer Marketing Programs

Many brands have their own programs for marketing on social and influencer marketing too. You should try to get on these programs and sign up for paid opportunities. Showing the people what you have to offer is great but getting paid for it only sweetens the deal.

This way not only do you build a better fan base you also get paid for all the hard work that you put into the content. It is high time people started respecting and monetizing the social media aspects of these platforms. So that the creators can also live the life that they desire. Influencer videos and live videos are not easy to make and more attention needs to be brought to these facts.

If you are looking for more strategy-related hacks and how you can use new features to get more followers we will be more than happy to help you out. We have years of expertise in Social Media Marketing solutions and our experts will be more than willing to guide you on this journey.

Instagram is undoubtedly the most popular social media platform when it comes to entertainment, information, and marketing. Over the years, the platform has accelerated the growth of e-commerce in its own way. With an average of 500 million users logging in daily, it is not surprising that every brand wants to leverage the potential of this social media channel.

Almost every business, whether big or small, has an Instagram business account.
The social media giant also regularly introduces new features to ease Instagram for business houses seeking to promote and sell their offerings through Instagram.
Since it provides so many tools and tactics to help brands in improving their business growth, it is easy for Instagram marketers to get confused. In fact, many marketers, especially newcomers, make various mistakes that consequently have a huge impact on their business performance. Check out some of them below!

Common Mistakes Made by Instagram Marketers that You Must Avoid

1. No Strategic Plan

Simply logging into Instagram and creating a business account does not help in improving an organization’s performance. Before using Instagram as a marketing channel, ask yourself why are you making it in the first place? What does your organization seek to achieve through it? There are numerous goals that brands might want to attain using Instagram. For instance, more followers, brand awareness, expand reach, connect with the target audience, drive traffic to physical or online stores, build community, and so on. The absence of a strategic plan for Instagram also leads to problems in evaluating the performance of your business account. Therefore, creating a plan not only presents clarity in terms of what objectives you want to achieve but also helps you stay on the path and measure your performance.

2. Buying Instagram Followers, Likes, and Comments

Why take the long route when you can easily buy 10K Instagram followers? The idea definitely sounds tempting. Many Instagram marketers fall into this trap. Buying Instagram likes, followers, and comments can do more harm than good. Your follower number on the business account may increase but the actual engagement rate will fall. When you are hardly interacting with real people, how will your message reach them?

Besides, the Instagram algorithm runs on numerous factors, and real Instagram followers can help you make the best use of it. Another reason why you should not purchase Instagram followers and likes is that Instagram often blocks accounts that involve the automation services of third parties. You would not want Instagram to do that to you, right?

3. Not engaging with followers

One of the major parameters that make the Instagram algorithm, at present, is the relationship your account has with your followers. Instagram marketing does not stop at creating and posting content. You must engage with your followers. Ignoring comments and direct messages can severely disrupt your connection with your audience. They may lose faith in your business and might switch to other brands. This will result in the loss of potential customers that can really hamper your business performance. Hence, always respond to the direct messages and comments you get on your business account promptly. Build relationships and not just numbers.

4. Improper use of hashtags

Hashtags are a highly useful business feature that Instagram offers. Adding hashtags on posts and stories allow your target audience to discover you. Currently, Instagram allows you to add 30 hashtags to your posts and 10 on stories. New Instagram marketers often use all 30 hashtags to reach the widest audience. While there is no harm in going for the maximum hashtags, it is extremely important to ensure that they are relevant to your brand and the post. Use of wrong hashtags or no hashtags at all might result in a loss of new potential customers. Therefore, the choice of hashtags should be proper. If all 30 hashtags are not relevant to your post, it is better to go for a lesser number of hashtags that are suitable and well-researched.

5. Using overly popular hashtags

First-time Instagram business accounts also make the mistake of using the most popular hashtags on Instagram. Some popular hashtags are #photooftheday #travel #love #photography, etc. These hashtags are used extensively in millions of posts in a single day. If these are so commonly used, then why shouldn’t you use them? It is because overuse of these hashtags results in showing your tagged posts just for a second. It is easy for posts to get lost when thousands of people are using the same tag every minute. In short, extra popular hashtags have a very short life span. The best solution would be to use branded, specific and targeted hashtags.

6. Uploading poor-quality images

Instagram marketers and small brands often try to cut down on photo shoot costs. Instead, they post poor-quality images. In Instagram marketing, it is important to remember at all times that Instagram is a photo-centric social media platform. The images posted on the feed must attract the audience to your profile. At the same time, all images must reflect your brand’s unique voice. It is not necessary to purchase an expensive camera or hire a professional photographer. A simple photo shoot in natural light or pretty backgrounds works. Also, numerous photo editing apps and sites are available. It is advisable to use them rather than posting sloppy images.

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7. Ignoring Instagram Stories

Instagram stories attract a lot of engagement from viewers. This fact often gets unnoticed by Instagram marketers. For instance, tools like polls, quizzes, ask questions, location tags, and so on help viewers of Instagram stories to connect with your page directly. When business accounts ignore this feature of Instagram, they are potentially distancing themselves from their audience. That is why it is essential to consistently upload stories and engage with your audience.

8. Ignoring performance metrics

Another common error that most brands make on Instagram is ignoring data analytics. When you do not evaluate your performance, how will you know whether you are on the right track or not? Performance evaluation is necessary to find out what is working and what needs to be changed. To help businesses out, Instagram offers a useful tool called Insights that presents several performance indicators. Some of them are the location of the audience, age group, gender, most active time and day of the audience, etc. Ignoring this data can result in the loss of a number of lucrative opportunities.

9. Posting content at the wrong time

Posting content consistently but at random time frames is perhaps not the best marketing strategy. If your audience is not using Instagram at the time you publish your post, your content will have limited visibility. Most of your followers would not even know that you have posted something. This, in turn, affects your engagement rate. It is best to research and find out when your target audience is most active on Instagram and post accordingly.

10. Posting content with no value

People use and follow Instagram accounts when they derive some sort of value from the same. If you are just posting images for the sake of posting, you will not be able to attract your audience. The target audience must derive value from your content in the form of learning, information, or entertainment. If you create valuable content, you have a higher chance of attracting and retaining followers.

11. No Bio or Incomplete Bio

Your bio is your introduction. It is your first impression. Neglecting it or framing an incomplete bio can thus affect the performance of your business account. Most Instagram business accounts lack a proper or relevant bio. Using long or boring statements, not adding a call to action, absence of website links are some of the common mistakes people make in this regard. The bio should be simple, short, and relevant. Hyperlinks must be added to direct the viewers to your website if you have one. In the absence of a website, you can mention the exact way people can order your products (for instance, DM to order).

12. Not Posting Content Consistently

Consistency is an essential part of the Instagram algorithm. Regular posting is a must on all social media platforms, especially on Instagram. Here, regularity does not mean posting too many posts frequently. Over-posting and under-posting both have a negative effect on your Instagram marketing. A balanced approach with a consistent post schedule is the best strategy. Posting content regularly helps you stay relevant to your audience and also constantly reminds them about your brand and its offerings.

13. Other common mistakes

• Being overly promotional
• Posting boring or repetitive content
• Sharing too many posts or too few posts
• Making a private account
• Using poor and irrelevant captions
• Copying other brand’s strategy
• Sole focus on quantity and complete disregard for quality
• Ignoring negative comments
• Inconsistent branding and visual content
• Using no caption at all
• Not creating a branded hashtag
• Neglecting other useful Instagram features such as IGTV and Reels

To make the best use of the business opportunities that Instagram provides you with, avoid making these common mistakes.

At present, Instagram is the most popular social media platform for both entertainment, and marketing purposes. Considering that Instagram has an average of 500 million daily users, there is no doubt that brands can leverage this huge audience for increasing brand awareness and generating profits. Since all organizations, big or small, understand how important it is to establish themselves on Instagram, every brand faces huge competition from their counterparts. In such a situation, launching the perfect marketing campaign becomes essential to distinguish oneself and create a brand niche. In this regard, social media influencers can prove to be of great help in accelerating your growth.

Who are Instagram Influencers?

In marketing language, an Instagram influencer is somebody who has the capability to influence many potential buyers of a particular product or service. In simple terms, an Instagram influencer is that friend who you turn to when you are confused about purchasing a given product or taking a given service. This friend has a great degree of knowledge and experience regarding the product or service in question and so, you trust his/her opinion. Similarly, Instagram influencers are regular users of Instagram with the power to influence their audience because of their well-established credibility. They generally tend to have a large number of loyal followers and high engagement rates.

What is Influencer Marketing?

When companies and brands collaborate and establish relationships with influencers to market their products and services, it is known as influencer marketing. The reason why the trend of influencer marketing is rising over the years is that influencers help companies to expand their reach by giving them access to their audience. Since the audience gets to know about the brand’s offerings through a trusted source, there is a greater probability that they would engage with the brand.

How can you find the perfect online influencer for your brand?

Choosing a popular Instagram influencer without paying attention to his/her niche, target audience, and expertise will not result in positive outcomes. Before you go for bringing an influencer on board your brand campaign, consider the following tips:

1. Formulate your campaign goals

The foremost thing you need to do is plan what your brand campaign is about and what you seek to achieve from it. There may be a number of goals that you want to achieve through your brand campaign on Instagram. Some possible goals could be:

• Increase brand awareness
• Expand reach on Instagram
• Get more real Instagram followers
• Get more engagement in the form of more Instagram comments and likes
• Increase sales
• Generate leads
• Create content, etc.

Once you have outlined the goals of your campaign, you can then search for the influencer who can help you the most with these goals. For example, if you are a fashion brand and want to expand your followers and also generate sales, you can collaborate with a fashion influencer. If you have just opened a new restaurant and want to inform your target audience about the same, you can approach local bloggers or food bloggers.

Clear identification of the campaign goals will also help the influencers to understand what you want, and hence, they would be able to contribute in a better way.

2. Define who is the ‘right influencer’ for your brand

The right Instagram influencer for your brand would be somebody who shares your brand’s voice. The brand voice primarily refers to the values, personality, and language of the brand. Your brand message needs to be consistent and to share the same with your audience, you need to have an influencer who has a similar style. For example, your language style is an entertaining one. You communicate your message humorously. In such a case, the right influencer for you would be somebody who can deliver your message in a similar manner.

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3. Understand the Instagram influencer’s niche

Not all Instagram influencers will be appropriate and relevant for your brand campaign. Every Instagram influencer has built a niche and target a particular audience. They specialize in a given area and have followers that are interested in the same. Therefore, when you choose the right online influencer for your brand, you must identify what industry they are operating in and whether it is related to your brand or not. For example, if you are thinking of launching a campaign for men’s wear, targeting male fashion influencers is obviously the best option.

4. Evaluate the audience of the Instagram influencer

Before collaborating with an influencer, make sure to check who their target audience is and whether it matches with yours. Some factors that you can pay attention to are:

• Target location
• Age
• Gender
• Interests

It is essential for your target audience to match with the online influencers to ensure that your message is delivered to the right people and to make your campaign successful.

5. Check the engagement levels

The Instagram algorithm runs on high engagement levels. If the number of Instagram likes and comments is low, the chance that your posts will be visible to a large audience also reduces. That is why it is important for you to check the level of engagement on the influencers’ profiles. Do people really interact with their content? Do they like, comment, and share their content? The level of engagement gives an insight into how strong is the relationship between the influencers and their audience. An Instagram influencer with fewer followers but high engagement is better than the one with a high number of followers but low engagement. This is critical for the success of your brand campaign on Instagram.

6. Engage with reliable influencers

For the smooth functioning of your brand campaigns, ensure that you are working with reliable influencers. A reliable influencer would be someone who communicates and completes projects in a timely manner. The easiest way to check whether a particular influencer is reliable or not is to get feedback from other brands about their previous collaborations.

7. Check the Frequency of posting content

Another factor that dominates the Instagram algorithm is frequency. To hook the audience to their content, Instagram influencers have to post new content regularly, generally in 1 to 3 days. You must also check the manner in which influencers post sponsored content. There must be a balance between the sponsored posts and the normal content, and both should be attracting similar rates of engagement. Also, go through the comments section on the influencer’s sponsored posts. If there are many negative comments, it may indicate that their followers are tired of seeing a lot of sponsored content on the influencer’s feed.

8. Evaluate the content quality of the Instagram influencer

Influencer marketing on Instagram involves delivering the influencer creative freedom to present your brand the way they like. The manner they will showcase your brand and its offerings will be in their unique style that is also reflected in their already posted content. To ensure that the influencers portray your brand that matches its overall image, analyze their profile and past content. Look at the way they present sponsored content. If you like the content quality, then only approach them.

9. Set a Budget for the brand campaign

Instagram influencers have invested a lot of time and energy in building a loyal follower base and establishing their space on Instagram. It is highly likely that they will charge you for their promotional services. It is helpful to set a budget for the same. Different influencers charge different prices. Select the one who fits in your budget to avoid losses.

Why should you indulge in influencer marketing?

Collaborating with influencers can help brands and organizations in numerous ways. Some of them are:

1. Influencers have a ready audience that matches your target audience. Instead of building ways to reach them, you can approach them directly through influencers.
2. The influencers build a community of people who trust their opinion. Therefore, there is a higher chance that people will purchase your product when their trusted influencer tells them so.
3. Influencers have a lot of power on social media platforms. Collaborating with them can immediately make your brand campaign the new trend or the hot topic.
4. Since Instagram influencers have well-established credibility, working with them can also make your brand appear to be a credible one.
5. The influencers know exactly what their target audience likes as they interact with them regularly. Hence, they can help make your campaign a more impactful one because of their knowledge and experience in the field.
6. Instagram influencers create fresh and unique content. They may present your brands in creative ways that can drive more traffic to your website and feed.

In short, if done right, influencer marketing can result in numerous advantages for your business. The right influencer can boost your brand campaign, increase brand awareness, drive more traffic to your page, and influence purchasing decisions. If you are new to the field, influencer marketing may seem a bit tricky. These tips will help you make more informed and rational decisions in this regard.

Instagram is the biggest social media platform in the world right now with the most active users. It boasts all major celebrities and brands. Many people have made their businesses successful only by using this platform.

It gives your business amazing reach which you can use to drive conversion and drive up sales on your website. With Instagram adding the shop feature to their platforms it has become more business-friendly than ever.

One should take advantage of the fact that Instagram is now promoting people to have businesses on the platform. The introduction of reels means that there is going to be a more organic reach of content. Using the reels feature you can get millions of people to view your content and more often than not people will buy your product too.

One interesting way to lure buyers is to offer discounts, it is often portable to reduce your margins for some time. The money you lose will be made up by the number of people that buy your product. This is a very effective strategy that can boost your followers and sales too.

It gives the people a discounted product, which makes them think that they are getting a great deal. This tactic works for both of you as you can offer a great product for a discounted price which makes your customer base happy too.

Using discounts in tandem with these tips can help you get a large following in no time.

Content Production

Your content must be top-notch and must have great quality, in these times you will have to post multiple times too. It is because with people being online 24×7 you should engage with them as many times as you can.

Not only this makes your brand visible but it also firmly imprints your business into people’s minds. People can see your post once and forget about you. But if you are posting twice a day you will be in people’s faces as soon as they open Instagram. This way you can imprint yourself into their memory. Your discounts will come off as very attractive and being aware of your brand people will be more than happy to shop from you.

Cross-promotion

With the seamless integration of Facebook and Instagram cross-promoting, your discounts and businesses have never been easier. Use this to your advantage and show that you have a discount on your products or services on all platforms. With billions of users on all the platforms combined it has never been easier to reach such a large number of people.

The internet is a great leveller, it democratizes the playing field for big and small brands alike. This is great news for smalls and new businesses. You have the potential to outdo bigger brands with the organic reach of reels.

Cross-promoting brings more attention to your discounts and sales. It is a great way to expand and reach out to your demographic.

People-centric content

People love to see other people in content. You do not need a celebrity or an amazing looking person to be in your content. These days people want relatable representation in the media so that they feel closer to the product.

You can showcase your products in everyday applications so that people have clear ideas as to how they can use them. People like knowing what they can do with your product and how it would translate into their lives.

Branded and industry tags

You can create your own hashtags and get people to use them to get discounts or special offers. This way not only you can reach a wider audience you also give them an incentive to use your hashtag.

An Industry hashtag is something that your niche already uses. You can use these to make your brand synonymous with the hashtag and people will like you just through the association itself.

This tactic works great for people with limited marketing budgets. You can generate buzz around your products and sales without having to spend a lot on ads. Use it on a regular basis to gain a following.

Tagging

Tag brands or followers or locations whenever you can. This gets people excited and most people who must be in the area mentioned get excited too. This is a great way to engage with people and make your sale more appetizing to them.

It also generates a lot of buzz in local circles and growing big in smaller circles then going international is always a great strategy. You can even tag a few ardent followers so that they know that they are appreciated.

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Onsite posts

You should share your products and how people are using them in a daily setting on your website too. This way not only do you make a rapport with the people you also show your appreciation towards them.

A good review also makes the new customer trust you more easily, with trusted credentials the new customer has peace of mind. You should work on these aspects when you are offering a discount and ask the people to tag you when they buy your stuff.

Niche

You should not have your feed designed in a way that you are just uploading everything that is coming to your mind. Stick to an aesthetic and make sure that all your posts adhere to the same theme.

It is not easy to find a niche that you are fulfilling but if your discount’s theme is in tandem with your niche you will have problems finding new followers. People on Instagram go more aesthetics as compared to other platforms. So it is important that you establish an aesthetic so that your sale or discount does stick out for no reason.

Influencer marketing

Influencers are a great way to reach out to a big audience and gain recognition. With custom discounts tailored with the influencer’s name in the coupon, you can make each influencer’s audience go to your page and convert some of them too.

Influencer marketing is growing strong in 2021 and like vlogging, it is only going to get better. You should definitely try to capitalize on such things and make your product reach an even wider audience.

This type of marketing works as the person is putting their weight and reputation behind your discount. This not only gives it instant credibility but also makes your product look more genuine. Influencer marketing has seen great results and can be said to be a great tool for anyone looking to get the word about their business. Not only do you gain people’s trust you also gain a lot of followers this way.

Giveaways

Everyone likes free products and you can host a contest or a giveaway to get more brand recognition. It gets the people excited and you get a lot of publicity for not a lot of money.

Ask people to tag their friends to get a chance at winning something. This way you get more engagement but also more content for your feed. People love showing things that they win in a contest or giveaway. This boosts your credibility and also subsequently brings you more followers in the long run.

Reels and Stories

Whenever Instagram releases a new feature its organic growth is off the chart. You can take advantage of this fact and promote your offers and discounts. Not only do you get more followers but also better engagement.

Such a tactic is great for getting more people to visit your page and drive more conversions. Reels and stories can get you a lot of followers. Post a reel every day and multiple stories a day so that the algorithm recognizes your efforts. These are low-cost tools that have great returns.

Instagram offers make your branding and brand much more enticing than others. It is a great way to lure in more prospective buyers and get the recognition that you need to have a successful business.

Ad Campaign

With Instagram and Facebook now being emerged, it is easier than ever to have a dedicated ad campaign for your brand. Discount marketing is a great way to get Instagram followers and Instagram likes.

With platforms getting more entrepreneurs’ engagement than ever, it is best to spend some money and stand out from the crowd. You get a wide reach when you use both organic reach and paid ads. You should anyway use paid ads for your discounts and sales as it gets you more followers.

Instagram when used correctly can give your brand the boost that it needs. It is a great initiative for anyone looking to get their brand more recognition and followers. Getting them is not as hard as it seems but you need to be consistent and devise a strategy beforehand to get it right. You might become viral and get millions of followers but slowly and steadily your base will grow. Later on, this customer base will convert to a loyal customer base which will get you more profits in the end.